Negative Keyword List is an easy way to assign negative keywords to your campaign. In this post we take you through the steps to apply the list in the new AdWords interface.
Posts Categorized: Negative Keywords
Why Search Terms Report is a Great Resource?
In an insightful article on Search Engine Land, Christi Olson writes about the importance of search terms report in Bing Ads.
How to Apply Shared Negative Keyword List to Multiple Campaigns in New AdWords UI?
Negative Keywords List is one way to optimize your AdWords campaign. It reduces the task of individually assigning common negative keywords to multiple campaigns. You can simply create a list of such campaign-centric keywords and assign them with one click. Here is more detail about it.
Things To Keep In Mind When Using Broad Match Negative Keywords
Broad match negative keywords behave much like the bidded broad match keywords. However, the intent here changes. Broad match negative keywords aim towards restricting as many search queries as possible.
Common Negative Keyword Mistakes To Avoid Making
Making mistakes is human, but not correcting is definitely ignorance. For a PPC advertiser, the importance of negative keyword is unmatched. Its usage and application is critical for optimal performance.