We recently covered how negative keywords could be added in AdWords Editor. In continuation to that series, we in this post, take you through the step-by-step process of adding negative keywords in your Bing account via Bing Ads Editor.
Posts Categorized: Negative Keywords
While managing multiple AdWords campaigns, you might want to visit and revisit your settings or have ready access to other AdWords features. To perform ongoing tasks seamlessly, AdWords Editor helps in winning over your routine revisions. Of the many recurring tasks, adding negative keywords is an essential task too. Knowing that you would end up saving… Read more »
So, what would you do? If you say that 20 negative keyword lists with each having a limit of 5,000 keywords giving us a total 1,00,000 shared negative keywords, is sufficient, then what about this:
A PPC campaign is incomplete without keywords and search terms. Where one initiates the process of showing your paid-ad, the other is the term customers are actually searching for. To make it simpler ‘keywords’ are those terms that an advertiser bids on and search terms are those queries for which your ad gets triggered.
Unwanted keywords drive unwanted traffic that falls hard on the PPC pockets. To curb the flow of traffic via irrelevant keywords, Negative Keywords act as a savior. But using negative keywords goes with the caution of using it carefully and diligently so that in no way the prospects get blocked. Having defined the relevance of negative… Read more »