Your PPC account has pre-defined limits of using some of the key features, a thing often missed out by advertisers. Though the limits are considerably large and haven’t been the cause of concern, knowing about it can help plan your campaigns more effectively.
Each platform, whether be it Google Ads, Bing Ads or Amazon Ads have clearly outlined the limits within which the advertisers need to function. We compared the campaign limits between Sponsored Products from Amazon Ads and Google Ads and here is the result in tabulated form.
| Sponsored Product Limits | Google Ads Limits | |
|---|---|---|
| Campaigns | 10,000 | 10,000 |
| Ad Groups in a Campaign | 20,000 | 20,000 |
| Ads in Ad Group | 10,000 (manual targeting), 500,000 (automatic targeting) |
|
| Keywords in an Ad Group | 1,000 (manual targeting) | 20,000 ad group targeting items per ad group (such as keywords, placements, and audience lists) |
| Campaign Negative Keywords | 1,000 | 10,000 |
| Ad Group Negative Keywords | 1,000 | – NA- |
| Shared Negative Keyword List | – NA – |
|
| Negative Keyword Search Terms | 10 words or 80 characters for Exact Match & 4 words or 80 characters for Phrase Match | – NA- |
There were some additional limits mentioned below for Amazon Ads:
| Sponsored Product Limits | |
|---|---|
| Ad Groups in an account | 200,000 |
| Ads in an account | 2,000,000 |
| Keywords in an account (including negative keywords) | 2,000,000 |
| Category and product targets in an ad group | 10,000 |
| Negative products in an group in product targeting | 10,000 |
Interestingly, the major difference comes in Shared Negative Keywords List and Negative Keyword Search Terms between the two platforms.
Where Amazon Ads doesn’t have the former, Google Ads doesn’t have the latter limitation. When it comes to adding negative keywords, there are no limitations on the match type character limit in Google Ads, whereas Amazon has included that. On the other hand, Amazon Ads doesn’t support Shared Negative Keywords List (a feature much needed to share some common negative keywords across multiple campaigns) whereas Google Ads not only support this but facilitates it with the mentioned limits.
We have recently launched a new feature with which advertisers can create and associate negative keyword list in Amazon Ads. Read here to know about this new product feature and how to use it.
Note: Karooya’s negative keywords tool for Amazon Ads is a powerful tool that saves your ad budget and time. It is Free for accounts with a monthly spend of less than $3000. Learn more and sign up today to improve your ACoS.
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