The match type you choose determines how your ad will be triggered as a result. There are three match types available on the Google Ads platform – Broad, Phrase, Exact and Broad Match Modifier.
Posts Categorized: Negative Keywords
Auditing your Google Ads account helps uncover improvement areas that can help boost up your campaign performance. But, of the many features and settings, which are those key tasks that need to be reviewed again and again? In this post we share a handy Google Ads Audit Template that can help make your auditing flow… Read more »
[Update as on 24 September 2019] – Exact match, broad match modifier and phrase match keywords now also match to words within the search query that share the same meaning as the keyword Broad Match Modifier match type reaches more audience than phrase match type but is more restrictive than broad match type. So, if you want to reach more audience but… Read more »
An ideal practice to drive relevant conversions from your ad is to identify the right keywords. And improving impression share for the relevant keyword optimizes your CTR and conversion performance. So, how do you work out maximizing your keyword impressions?