Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
Posts Categorized: Negative Keywords
Why segregating your campaign basis match type can help drive traffic more efficiently. We look into this approach and how to use it in your Amazon Ads account.
Our Negative Keywords Tool has been helping advertisers save on wasted ad spend for years. Having recently extended our services to Amazon Ads also, we have been updating our dashboard now and then to give users a more optimized experience.
How well you reach the audience depends on the combined effort of the keywords targeted and keywords excluded from your campaign. So, what happens when you have large number of campaigns? Your negative keywords also increase. But what if some of these negative keywords are common across multiple campaigns? We have a solution for that.
Your PPC account has pre-defined limits of using some of the key features, a thing often missed out by advertisers. Though the limits are considerably large and haven’t been the cause of concern, knowing about it can help plan your campaigns more effectively.