This week’s discussion was inspired by a Digiday article exploring the importance of shifting search habits for advertisers. Here’s a recap of the session, hosted by Julie F Bacchini.
Read more »Whether it’s various ad platforms, clients, or PPC accounts, there are insights experts wish they had known beforehand. Host Julie F. Bacchini explored these and more in this week’s PPCChat discussion.
Read more »In our continuing series on running Google Ads for Amazon products, we’ve covered campaign structure, keyword selection, and ad copies. Now, let’s dive into one of the most crucial aspects of paid search success—budgeting and bidding strategies. Choosing the right bidding approach ensures that your ads reach the right audience while maintaining profitability.
Read more »A recent study from Stanford, MIT, and the University of Pennsylvania sheds light on why Google continues to dominate the search market, holding nearly 90% market share. The research reveals that Google’s advantage isn’t just about superior quality—it’s reinforced by default search agreements, user inattention, and limited exposure to alternatives.
Read more »Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought experts’ views on the importance of account structure, does it vary by platform? Do changes in the way platforms are set up these days influence PPCer’s account and campaign structures? and more.
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