Small businesses often hesitate to invest in marketing initiatives, fearing that it may drain their limited budget. By adopting a strategic approach, businesses can unlock the potential of specific marketing options to achieve exceptional results. One such marketing option is PPC.
Read more »Welcome readers! During this week’s PPCChat session, host Julie F Bacchini discussed what experts did when they encountered PPC pitfalls, what did they do when they had issues with their client’s website that messed up their PPC efforts and more
Read more »Greetings PPC readers! Here is the screencap of this week’s PPCChat session which was hosted by Julie F Bacchini. The topic of the discussion was “The future of search & PPC”.
Read more »Brainlanbs’ recent report explored the usage of Google’s Auto Applied Recommendations to leverage the potential of broad match keywords. Despite the supportive results, it becomes imperative to incorporate negative keywords when using broad match keywords due to the possibility of an increase in CPAs.
Read more »Greetings readers! During this week’s PPCChat session, host Julie F Bacchini discussed targeting for PPC advertising, are experts using any first-party data for ad targeting? platforms with the best targeting options and more.
Read more »"Karooya - Negative Keywords Tool"
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