Automated Bidding takes historical data into consideration and modifies your bids to meet the goal. However, what happens when the underlying metrics sees a shift, much like what is happening now. With this health crisis, user behavior is changing and so is the PPC space.
This week’s PPCChat session was hosted by Julie F Bacchini who shared expert questions regarding the best strategy for rebuilding client base, Tips for B2B lead gen targeting in Facebook, Tips for viewing multiple conversions in Facebook Ads and more with the PPC community.
Welcome to this week’s PPC News recap! Updated Quora Ads manager, Facebook’s initiative to support the global public health community by temporarily banning ads selling medical face masks, Google Ads has announced to waive the ad serving fees associated with their Google Ad Manager product, PPC town hall insights and more.
Hosted by Julie F Bacchini, this week’s PPCChat session focused on the changes PPCers noticed over the past week, Impact on the PPC industry post coronavirus pandemic, What lessons clients should take away from this outbreak when it comes to PPC and digital marketing and more.
Welcome to this week’s PPC News recap! A roundup of updates rolled out in January and February 2020 by Amazon, Balance automated bids with user control in Google Ads, Track your impact better with new conversion goal options, An overview of Twitter Ads and more.