Hosted by Julie F Bacchini, this week’s PPCChat session discussed about the concept of spring cleaning PPC Accounts, what to do in it and what not do, the kind of Spring Cleaning, Tools to be used for the same and more.
Welcome to this week’s PPC News recap! Pinterest announced new conversion features, substitute metrics to track in place of average position, Google keywords planner upgraded with new features and more.
Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
This week’s PPCChat session has focused on Pricing Structure for Paid Search Platforms. Hosted by Julie F Bacchini, this session discussed about different pricing model, aspects of pricing structure and more.
Bidding on brand terms is not an uncommon practice! But why should this be transformed into a must-have approach? We discuss the reasons here.