Want to improve your Amazon ads campaign performance? Negative Keywords help to reduce your budget spend and stop uninterested customers from clicking your ads.
This week’s PPCChat session was an interesting one. The topic was Facebook Ads and guest host Amy Bishop inquired about Favorite FB objective, Account structure to follow, segmentation of Ad sets and more.
Google released the v1.1 of Google Ads Editor in July this year. One of the features introduced with this release was including IP exclusions
Welcome to this week’s PPC News recap. Announcement from Google regarding new account map, Google ads (beta) available in 11 different languages, Call-to-action extensions in YouTube, 5 strategies for a successful back to school campaign on twitter and more.
Adding the right term as negative keyword helps control when your ad gets triggered. If you haven’t yet reviewed your search terms for such keywords, then now is the time.