The digital landscape is constantly evolving, and pay-per-click (PPC) advertising is no exception. As we step into 2024, staying ahead of the curve requires embracing new trends and refining existing strategies. This guide empowers you to navigate the dynamic world of PPC and unlock its full potential.
Read more »The world of PPC is constantly evolving! New features and updates are unveiled each month, giving advertisers fresh ways to connect with audiences. Let’s dive into some of the key announcements and updates from major PPC platforms this month!
Read more »Sharing difficult truths about clients’ PPC accounts/businesses can be tough, but it’s a necessary challenge for experts in their PPC careers. Do they find it uncomfortable to tell clients hard truths? what tips do the experts have for the inexperienced once? These and more questions were answered during this week’s PPCChat session which was hosted by Julie F Bacchini.
Read more »The topic for this week’s PPCChat session was “Reimagining PPC” where host Julie F Bacchini sought experts’ views on the most impactful changes in PPC, services offered by PPCers recently and the biggest worries or concerns about working in PPC over the next 10 years.
Read more »Host Julie F Bacchini continued the client theme from last week. While the previous PPCChat session centred on terminating client relationships, the focus this week shifted to how professionals strive to align themselves with favourable clients. The conversation explored identifying red flags when engaging with potential clients, recognizing deal breakers, and more.
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