Greetings readers! We’re thrilled to share the latest PPC updates in this in-depth monthly roundup. Stay up-to-date and ahead of the curve with these essential insights.
Read more »The Q4 2024 Benchmark Report from Tinuiti reveals the latest trends shaping digital advertising. Leveraging anonymized campaign data, the report provides a platform-by-platform breakdown—including Google, Meta, and Amazon—helping brands stay ahead in a competitive landscape.
Read more »A lot has unfolded in the world of PPC and related areas over the past week. In this week’s PPCChat session, host Julie F Bacchini invited PPC professionals to share their thoughts on various topics, including recent updates to PMax on Google and Microsoft, the potential impact of DeepSeek AI on search and ad platforms, and how uncertainties can influence marketing campaigns.
Read more »For Amazon sellers advertising on Google Ads and Bing Ads, achieving consistent performance can feel like navigating a maze. A significant challenge lies in the inability to send conversion data from Amazon back to these ad platforms. This limitation makes native automated bidding strategies such as Maximize Conversions or Target ROAS, ineffective since they rely on conversion feedback to optimize campaigns.
Read more »Significant changes have occurred in the social media landscape recently, making brand-building through these channels more challenging. How are experts using channels to build their brand and/or find business? Have the recent shifts in social media impacted their strategies for 2025? What are their main priorities for brand development? These and more were discussed by host Julie F Bacchini during this week’s PPCChat session.
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