Julie F Bacchini hosted this week’s PPCChat session about attribution, client expectations around it, where it is working and not working well, how the platforms could make attribution better and a lot more was discussed by PPC experts.
Last year, Google Ads updated the Expanded Text Ads to include an additional third headline and a second description. With this change, advertisers got more room to display information. But has it also improved the performance of the ads?
Welcome to this Week’ PPC News recap! Google introduces an improve analytics in Manufacture Center, we at Karooya launched a new Search Archival Tool that helps archive your Amazon Ads search terms data, find long tail keywords for your Google Ads account, Set up Lead Gen Campaign in Facebook and more.
This year’s first PPCChat session was hosted by Duane Brown. PPCers shared their thoughts about how they wish to go forward with the budget plan for this year, the new channels they intent to test and allocate their budget to.
For a PPC search campaign (whether in Bing Ads, Google Ads or Amazon Ads), the user search queries that triggered your ad are highly insightful and actionable. These are the actual search terms that users are typing in search box to reach to your product or service. The search terms provide an peek into the users’ mind.