With Google Ads ValueTrack parameter, advertisers can easily ascertain the source of the clicks and hence, attribute the success of paid search activities accordingly.
Welcome to this week’s PPC News recap! Google Ads API returning to beta, New Update for App Campaign, Google Ads and Account based marketing, Ways to maximize your video campaign on Twitter and more.
Earlier this year, Google was testing a new ad label with a bold black text minus the border. This change has been incorporated and so have we.
This week’s PPCChat session was hosted by AzeemPPC who sought PPCers views on Conferences, Speaking and Self Development/Improvement.
Missed out on the PPC Posts which made headlines in the second quarter? Here is the brief summary of what was trending. Announcement of v1_3 release of the Google Ads API, Bing Ads is now Microsoft Advertising, Introduction of Moat Analytics on LinkedIn, Branded content ads on Instagram, Pinterest’s new conversion features, Cost Cap bidding on Facebook, Quora’s announcement regarding Ad Set Duplication feature and more.