In PPCChat sessions, experts share their views on important topics such as Remarketing, Geographic Targeting, Attribution models, Artificial Intelligence, Microsoft Advertising and other topics that were trending in 2019. Get expert insights from these discussions and explore the opportunities as revealed in all these chats.
Here is the recap of this week’s PPC News! Performance change with explanation, Top 5 Google Display Network features released in 2019, Facebook’s Reporting Tool, Google Ads includes Location Extensions automatically and more.
In the year 2019, Google Ads has made some remarkable updates and announcements in its platform to be equivalent to other PPC platforms. Some key announcements were, Introducing seasonality adjustments for Smart Bidding, Preparing for Average position to sunset, Broad Match, and Phrase Match Modifiers, Changes to the Keyword Planner and more.
While handling your Google Ads account, some tasks are very tiresome and take a lot of time. Google Ads scripts help you to make things automated which in turn saves hours of your time. In this post, we will talk about some Google Ads scripts which made headline in the year 2019.
This week’s PPCChat session was hosted by @NeptuneMoon where she sought PPCers view on managing e-commerce accounts over the Black Friday – Cyber Monday, What offers performed the best, Client expectations, Lessons to take into next year and more.