“Converted Clicks” and “Conversions” are two major conversion tracking metrics available in Google Ads. These conversion metrics drive almost all of the actions by advertisers. Here’s a simple example to illustrate the difference between these two metrics.
Posts Categorized: Product Updates
Earlier this week, we announced, the availability of Expanded Text Ads Preview Tool for Google AdWords. We have received useful and encouraging feedback for this tool.
Ever since Google announced an improved format of the text ads, marketers are excited about when the change will be rolled out from beta. With an increased character limit, one can benefit by adding more valuable content to communicate the message.
You may already know that, recently, Google announced a new format (Expanded Text Ads) for text ads in AdWords. (If you missed that event, we have the transcript) The new ad format will sport 2 headlines, of 30 characters each. It will have one consolidated description of 80 characters (instead of current two descriptions of 35 characters each.) There are… Read more »
2015 was a wonderful year for Karooya and its customers. Karooya’s customers saved over $3 million in annual ad spend by using Karooya’s negative keywords tool.