Every PPC advertiser strives for high-quality, audience-relevant ads. However, how can you measure that success? This is where Quality Score comes into the picture. It is a key factor that influences the success of your online marketing campaigns.
Posts Categorized: Google Ads Tips
How Does Your Inputs Create Powerful Responsive Search Ads?
Ever feel like juggling with headlines and descriptions for your Google Ads campaigns? Responsive Search Ads are here to simplify your life! RSAs automatically tailor the text to each search, keeping it fresh and relevant for viewers.
Quarterly Roundup | Top PPC News | Q1 2024
Greetings, Readers! If you are eager to stay up-to-date with the most recent PPC developments, this is the right spot! Below is the summary of the announcements, notable feature enhancements and PPC advertising data insight that have piqued the interest of industry experts.
Behind the Curtain: Insights into the Factors Affecting Google Ads Quality Score
Quality Score is a crucial concept in Google Ads, but it can sometimes feel shrouded in mystery. This post aims to shed light on what Quality Score is, how it impacts your campaigns, and most importantly, what you can do to improve it. We’ll draw on established principles and publicly available information to empower you… Read more »
Key Update: Google’s Trademark Bidding Judgement in India
The Supreme Court of India has recently dismissed an appeal filed by MakemyTrip Limited (MMT) against Google LLC. MMT had challenged Google’s practice of allowing competitors, like Booking.com, to use MMT’s trademarks (“Makemytrip” and “MMT”) as keywords in Google Ads.
