Tinuiti, a US-based digital marketing agency, presents the Q2 2023 Digital Ads Benchmark Report, offering valuable insights into the latest trends for Google, Meta, Amazon, and various other platforms. This report draws from anonymized performance data collected from Tinuiti’s managed advertising programs and showcases several noteworthy findings, as outlined below.
Posts Categorized: Google Ads Tips
SKAGs Unplugged: Revisiting Their Relevance in Today’s Context
Single Keyword Ad Groups (SKAGs) have long been recognized as a powerful strategy in pay-per-click (PPC) advertising. It is a Google Ads bidding strategy that focuses on creating and managing individual ad groups for each keyword allowing advertisers to target their ads more precisely and improve their click-through rate (CTR).
Steer Clear of These 12 Common Google Ads Mistakes
When creating and managing Google Ads, it’s crucial to avoid certain advertising mistakes that can hinder your campaign’s effectiveness. Reviewing and adjusting certain default settings will ensure optimal performance and avoid potential pitfalls. To ensure optimal performance and avoid potential pitfalls, it is imperative to thoroughly review and make necessary adjustments to certain default settings.
8 Ways Small Businesses Can Benefit from Pay-Per-Click
Small businesses often hesitate to invest in marketing initiatives, fearing that it may drain their limited budget. By adopting a strategic approach, businesses can unlock the potential of specific marketing options to achieve exceptional results. One such marketing option is PPC.
Challenge of Rising CPAs with Google’s AI-Powered Broad Match Recommendations
Brainlanbs’ recent report explored the usage of Google’s Auto Applied Recommendations to leverage the potential of broad match keywords. Despite the supportive results, it becomes imperative to incorporate negative keywords when using broad match keywords due to the possibility of an increase in CPAs.
