Identifying your negative keywords is just as crucial as figuring out your positive ones. Negative keywords help you to save money by cutting down wasted time and money.
Posts Categorized: Google Ads Tips
Negative keywords are crucial, and we at Karooya can’t emphasize that enough. We say this not because we have a solution for it; but because we also know how it affects how much money you spend on your search ad campaign. We thus decided to create a helpful resource that advertisers who have just started… Read more »
A year ago, we examined close variant data to see the effect it had on Google Search Ads’ overall performance. We were able to conclude that adding the close variants had a substantial influence on CPA and contributed to shelling out a sizable portion of the advertising cost.
The Flywheel effect on PPC growth is based on the idea that there are some key elements in paid search, which if focused on for a period of time, gains momentum and creates a suitable environment for your campaign to grow.
One of the most essential aspects of PPC is keywords and their match types. Due to the changes made in match-type behavior over the last few years, close variants of your keyword get matched more often to the search queries. We wrote a post about its impact on overall performance. Check it out here.