The Supreme Court of India has recently dismissed an appeal filed by MakemyTrip Limited (MMT) against Google LLC. MMT had challenged Google’s practice of allowing competitors, like Booking.com, to use MMT’s trademarks (“Makemytrip” and “MMT”) as keywords in Google Ads.
Posts Categorized: Google Ads Tips
Reduce Wasted Spend: Your Negative Keywords FAQ Handbook
Negative keywords play a crucial role in optimizing Google Ads campaigns, ensuring budget efficiency and targeted reach. However, navigating their intricacies can be challenging. This comprehensive guide tackles questions around negative keywords, with clear and concise answers for better understanding.
Simple Steps to Mastering Google Search Ads in 2024
The digital landscape is constantly evolving, and pay-per-click (PPC) advertising is no exception. As we step into 2024, staying ahead of the curve requires embracing new trends and refining existing strategies. This guide empowers you to navigate the dynamic world of PPC and unlock its full potential.
Adding campaign name and ad group name in bulk as custom parameter
For marketing professionals managing extensive campaigns and ad groups, accurately attributing traffic sources can be a complex challenge. This blog post explores a valuable technique: bulk adding campaign and ad group names as custom parameters, that will help you gain immediate efficiency and unlock deeper data insights to optimize your campaigns. In this post, we… Read more »
Digital Ads Benchmark Report by Tinuiti | Q4 2023 | Key Highlights
Energize your digital advertising strategy with Tinuiti’s Q4 report. This analytics-driven examination of Google, Meta, Amazon, and other platforms, utilizing anonymized campaign data, offers actionable insights for making informed decisions.
