Testing bidding strategies with Google Ads experiments can help advertisers determine the most effective approach for achieving their advertising goals. Having a good understanding of the bidding strategy that works for your campaign can contribute to achieving a higher return on ad spend.
Posts Categorized: Google Ads Tips
Using ChatGPT to generate suggestions for negative keywords could save time and effort compared to manually researching and selecting negative keywords. Although ChatGPT utilizes advanced machine learning algorithms to generate relevant negative keyword ideas, it may not account for the most current or industry-specific keywords that could impact your campaign’s performance.
Running ads on Google is an important step for advertisers wanting to promote their products or services. Further to it, understanding its performance becomes pivotal for its sustainable success.
We, at Karooya, are strong advocates of the usage of negative keywords in paid search advertising. The impact it has on the advertising spend cannot be missed. As a result, it is critical to monitor your negative keywords to prevent budget exhaustion.
A negative keyword list helps you capture a list of those irrelevant terms that can be applied to multiple campaigns. For Shopping and Performance Max campaigns, this option was previously unavailable. However, with the recent introduction of account-level negative keywords, advertisers can now include negative keywords in these campaigns as well.