The Supreme Court of India has recently dismissed an appeal filed by MakemyTrip Limited (MMT) against Google LLC. MMT had challenged Google’s practice of allowing competitors, like Booking.com, to use MMT’s trademarks (“Makemytrip” and “MMT”) as keywords in Google Ads.
Posts By: Kirti
Reduce Wasted Spend: Your Negative Keywords FAQ Handbook
Negative keywords play a crucial role in optimizing Google Ads campaigns, ensuring budget efficiency and targeted reach. However, navigating their intricacies can be challenging. This comprehensive guide tackles questions around negative keywords, with clear and concise answers for better understanding.
Adding campaign name and ad group name in bulk as custom parameter
For marketing professionals managing extensive campaigns and ad groups, accurately attributing traffic sources can be a complex challenge. This blog post explores a valuable technique: bulk adding campaign and ad group names as custom parameters, that will help you gain immediate efficiency and unlock deeper data insights to optimize your campaigns. In this post, we… Read more »
Step-by-Step Guide to Integrating Amazon Attribution for Google Ads
In paid search advertising, the ability to measure the effectiveness of your campaigns is paramount. If you’re an Amazon seller using Google Ads to promote your products or store on Amazon, you’re likely no stranger to the challenge of tracking the performance of Google Ads and understanding its impact on your Amazon sales. Thankfully, there’s… Read more »
5 Competitive Intelligence Tools To Elevate Your Amazon Ads Strategy
Dominating the ever-evolving Amazon marketplace requires constant adaptation and keen awareness of your competitors’ maneuvers. Understanding their strategies isn’t just about copying – it’s about uncovering your own blind spots and identifying areas for improvement. This allows you to strategically level up, close the gap, and fight for top rankings with greater confidence.
