While creating your Amazon Ads campaign, you will come across some default settings, that you must check before setting up your campaign.
Posts By: Kirti
N-gram is a familiar term for the one’s tackling large scale data. In this post, we address how n-grams plays an important role in your PPC search terms data too.
Google makes another significant update to the matching behaviour of the match type. And this time it is Phrase Match!
Keywords, one of the key components for running your PPC campaign, can clutter your account if not managed properly. How many keywords one must use, cannot be defined in a number. We discuss more about it here.
Negative keywords is an absolute necessity for every paid search campaign that you are running. It takes you one step forward in reaching out to the right segment of audience.