Missed some of the biggest PPC updates this month? We’ve got you covered. This PPC Roundup brings together the latest platform announcements, feature releases, and industry insights that every advertiser should know to keep campaigns competitive and effective.
See the highlights from Google Marketing Live 2026:- This year’s Google Marketing Live event revolved around AI. Powered by Gemini, Google is turning shopping, analytics and advertising into an AI-first world. To know the full collection of these announcements, you can visit Google’s official page.
How LinkedIn Is Expanding Programmatic CTV Buying for B2B Marketers through Amazon DSP:- B2B buyers move across digital platforms and streaming channels, so marketers need ways to reach them wherever they are. LinkedIn CTV Ads reach B2B audiences 2.2x more effectively than other CTV platforms and 4.3x more effectively than linear TV. The latest research from LinkedIn’s marketing partner, Kantar, reveals how B2B marketers can leverage Connected TV (CTV) advertising to increase brand awareness and improve their chances of making buyers’ shortlists.
New ways to buy ChatGPT ads:- Advertising on ChatGPT is now more accessible for businesses. Advertisers can create ChatGPT ads either through approved partners or via the new beta self-serve Ads Manager. We’re also introducing cost-per-click (CPC) bidding and enhanced measurement tools, giving businesses greater flexibility to launch, manage, and evaluate campaigns.
Turn your data into decisions: 3 things your business needs for growth in the AI era:- In today’s AI-driven world, measurement is key to growth. It helps businesses understand customer journeys and make better decisions. Google has shared new ways to simplify data management, run experiments, and get a clearer view of performance, helping marketers invest more effectively across their marketing channels.
New import center and other product news for May 2026:- With the May updates, Microsoft Advertising is giving marketers an easier way to manage their campaign imports, new AI-powered bidding capabilities and insights, and more flexibility in custom columns reporting. These updates are:
- A new import center to give performance tips right after you import, fix issues faster and find any imports in seconds
- Availability of cross-account portfolio bidding, which allows you to manage these portfolio bid strategies across campaigns in multiple accounts.
- Availability of new metrics like Avg. Target ROAS, Avg. Target CPA, and Avg. Target impression share in the bid strategy report
Insights for AI-powered shopping experiences coming soon:- Google’s AI Performance Insights in Merchant Center help you understand how your products are being discovered through AI-powered experiences such as AI Mode, AI Overviews in Search, and the Gemini app. These insights show how your brand is performing on AI surfaces and provide guidance on optimizing your product data to improve visibility and performance.
New AI-powered bidding and budgeting innovations in Search and Shopping:- Google’s Smart Bidding Exploration and Campaign Total Budget features help advertisers reach more customers and drive additional conversions from valuable search queries without changing targeting. Campaign Total Budget also makes it easier to manage spending by setting a budget for a defined campaign period.
Related Links
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.