Posts By: Kirti

When running Google Ads to promote your Amazon products, a well-structured campaign is key to maximizing your return on investment (ROI). From keyword match types to campaign organization, every element plays a crucial role in ensuring that your ads are targeting the right audience while minimizing irrelevant clicks. This guide will walk you through the… Read more »

In a landmark antitrust case, Google has been found liable for maintaining illegal monopolies in the U.S. general search services and search advertising markets. To address these violations, plaintiffs have proposed a series of comprehensive remedies aimed at restoring competition and preventing future monopolistic behavior.

The digital advertising landscape has seen significant shifts over the last few years, with changes in consumer behavior, economic conditions, and competition driving fluctuations in Cost-Per-Click (CPC) across Google Paid Search, Google Shopping Ads, and Google Text Ads. Drawing on data from Tinuiti reports, this post explores the trends in CPC from the first quarter… Read more »

In today’s fast-paced digital marketing landscape, innovation is essential for maintaining a competitive edge. Google Ads, always pushing the boundaries of advertising effectiveness, is now testing an exciting new feature—the WhatsApp message asset, which is currently in beta. advertising strategy.