Using Amazon’s attribution, advertisers can analyze cross-channel performance. As Amazon provides you with raw data, it becomes harder to trace the data back to the source. To have a better understanding of their Google Ads performance, advertisers must determine the specific origin of the click.
Posts By: Kirti
Close variants have ramped up over the past few years, as a result of significant changes made in match-type behavior. With the spend on Google Ads search ads increasing, it is likely to be shared amongst the close variants. If not checked in and handled with the right strategy it could result in an increase… Read more »
Early this year, Google launched Data Exclusion, to help advertisers filter inaccurate data (broken conversion tag or other factors). Excluding such data will prevent any unwanted changes from affecting Smart Bidding.
Ad strength is a unique way to identify the potential of your Responsive Search Ads. So what are you doing with the recommendations to improve your ad’s relevancy? We discuss what RSA ad strength means and what you should do about it.
Google Smart Campaigns, does the hard work so that the advertisers can focus on other things. However, some features are missing, that offer substantial insight otherwise. How much of that carries relevance, takes a backseat, as eventually, the success of the campaign depends on how it helped in achieving your goals