How To Import Amazon Attribution Data In Google Ads

Posted by & filed under Amazon Ads.

Using Amazon’s attribution, advertisers can analyze cross-channel performance. As Amazon provides you with raw data, it becomes harder to trace the data back to the source. To have a better understanding of their Google Ads performance, advertisers must determine the specific origin of the click.

How Google Ads Smart Campaigns Differ From Search Campaign

Posted by & filed under Google Ads Tips.

Google Smart Campaigns, does the hard work so that the advertisers can focus on other things. However, some features are missing, that offer substantial insight otherwise. How much of that carries relevance, takes a backseat, as eventually, the success of the campaign depends on how it helped in achieving your goals