How Close Variants Impacted Overall Spend In 2022?

Posted by & filed under Google Ads Tips.

A year ago, we examined close variant data to see the effect it had on Google Search Ads’ overall performance. We were able to conclude that adding the close variants had a substantial influence on CPA and contributed to shelling out a sizable portion of the advertising cost.

[New Product] – Get Keyword Level Assistance With Karooya’s Amazon Attribution Tool

Posted by & filed under Amazon Ads, Product Updates.

If you run Google Ads for your Amazon listed products, then Amazon Attribution is a familiar term for your business. Attribution is the technique of determining the source directing traffic to your Amazon product listing for those who are not familiar with it. It assists in evaluating cross-channel performance. It not only aids in allocating… Read more »