Negative Keywords controls when you want to show your ad. But what decides that? The negative keyword match types play a pivotal role in deciding how closely a keyword must match the user’s search intent resulting in either showing your ad or blocking it.
Posts Categorized: Keywords
Expand Your Account With Broad Match Type Keywords
Search engine marketers argue that broad match keywords have become epic and consider it the mark of an un-optimized account. Such a theory has made Susan Waldes voice out her opinion and advocate the importance of Broad Match Type keywords. In her article, she drives her focus on why broad match keywords are important in giving your SEM account a… Read more »
Importance of Close Variants in Negative Keywords
In August 2014, Google ignited spark, when they axed the option of Close Variants. Many were infuriated of not being given the choice to SELECT whether to opt-in or opt-out of close variants. Majority of marketers were dissatisfied with this decision.
Using Broad Match Negative Keywords in Google Ads
Yes, Broad Match Negative Keywords are a great way to combat unwanted traffic, but only if it is used in the correct fashion. Much like positive keywords broad match negative keywords also cover a wide spectrum of search queries.
Comparing Negative Keywords – Google vs Bing
The role of negative keywords is indispensable. It filters unwanted traffic, unwanted clicks and thus, you save on your ad spend. Irrespective of which paid SERP you are using for running your ads, you would not want to invest unwisely. So whether be it AdWords, Bing, Baidu, etc. adding negative keyword is definitely a must-job.
