Broad Match led campaigns fair well than its counterpart Broad Match Modifier, debates Jon Mette. He shares data that reveals how Broad match brings 85% more conversions than Broad Match Modifier.
Posts Categorized: Keywords
Don’t Ignore Keyword Variations in Negative Keywords
In 2014, Google announced the change in keyword matching behaviour for Exact Match and Phrase Match. You can no longer opt-out of the “Close Variants.” The close variants include singular and plural forms, stemmings, misspelling of your keywords. It means, if you have a keyword [blue widget], your ads will get shown for queries like… Read more »