The ideal number of keywords that one can use in an account is a subject of debate. Well, then is there any ideal number as such? For better control over your keywords, better CTRs and improved quality score, resulting in lowering down you CPC, PPC experts across have shared a minimum figure they are comfortable… Read more »
Posts Categorized: Keywords
What to do when you run out of your 20 shared negative keyword lists?
So, what would you do? If you say that 20 negative keyword lists with each having a limit of 5,000 keywords giving us a total 1,00,000 shared negative keywords, is sufficient, then what about this:
Find The Right Keywords For Your Bing Ads Campaign
Amidst the pressure of getting started with your campaigns, you might already have a list of some initiator keywords that you would want to bid on. However, with the campaign getting exposed to the search engine results, you soon face the ‘EXACT’ list of search terms for which your ad gets triggered.
How To Find Search Terms in Bing Ads?
A PPC campaign is incomplete without keywords and search terms. Where one initiates the process of showing your paid-ad, the other is the term customers are actually searching for. To make it simpler ‘keywords’ are those terms that an advertiser bids on and search terms are those queries for which your ad gets triggered.
Why You Should Use Single Ad Keywords per Ad Group (SKAG)?
[Update as on 28th April, 2020: This post has been updated with some new links] Keywords are the most important component of a PPC campaign. Through proper keyword mapping with your ad and your landing page content you can achieve the desired campaign objectives. You might have often clubbed similar keyword sets under one ad group… Read more »
