Broad match is an efficient way to drive traffic to your business. Not only that it is a chosen medium to reach out to long tail search queries which are somehow not tapped by other match types such as phrase or exact match.
Posts Categorized: Keywords
5 Reasons To Use Broad Match To Expand Reach
Broad match keywords can open avenues for business if they are not certain of which search queries are driving traffic to the website. This match type has an extensive reach as there are no criterion for not letting your ad show. If a keyword has been added as broad match type it will display the… Read more »
Understanding Google Ads Negative Keywords with Examples
A search term is used by marketers to ascertain whether they want to bid for that term to show their ad or block it from displaying their ads. As much bidded keywords play a pivotal role in running ads, negative keywords add on by controlling the ad from driving unwanted traffic and hence unwanted ad… Read more »
Google Ads Negative Keyword Match Types | Complete Guide
Negative Keywords controls when you want to show your ad. But what decides that? The negative keyword match types play a pivotal role in deciding how closely a keyword must match the user’s search intent resulting in either showing your ad or blocking it.
Expand Your Account With Broad Match Type Keywords
Search engine marketers argue that broad match keywords have become epic and consider it the mark of an un-optimized account. Such a theory has made Susan Waldes voice out her opinion and advocate the importance of Broad Match Type keywords. In her article, she drives her focus on why broad match keywords are important in giving your SEM account a… Read more »
