Broad match keywords can open avenues for business if they are not certain of which search queries are driving traffic to the website. This match type has an extensive reach as there are no criterion for not letting your ad show. If a keyword has been added as broad match type it will display the… Read more »
Posts Categorized: Keywords
A search term is used by marketers to ascertain whether they want to bid for that term to show their ad or block it from displaying their ads. As much bidded keywords play a pivotal role in running ads, negative keywords add on by controlling the ad from driving unwanted traffic and hence unwanted ad… Read more »
Negative Keywords controls when you want to show your ad. But what decides that? The negative keyword match types play a pivotal role in deciding how closely a keyword must match the user’s search intent resulting in either showing your ad or blocking it.
Search engine marketers argue that broad match keywords have become epic and consider it the mark of an un-optimized account. Such a theory has made Susan Waldes voice out her opinion and advocate the importance of Broad Match Type keywords. In her article, she drives her focus on why broad match keywords are important in giving your SEM account a… Read more »
In August 2014, Google ignited spark, when they axed the option of Close Variants. Many were infuriated of not being given the choice to SELECT whether to opt-in or opt-out of close variants. Majority of marketers were dissatisfied with this decision.