Posted by & filed under Google Ads Tips, Keywords.

Broad match is an efficient way to drive traffic to your business. Not only that it is a chosen medium to reach out to long tail search queries which are somehow not tapped by other match types such as phrase or exact match.

In a study conducted by Google, they discussed the importance of  broad match in long tail searches. You can read the original article here.

 

We have attempted to sum up the broad match findings in the form of an infographic:

 

Broad Match For Long Tail Searches

 

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