After including rewording and reordering to the exact match keywords last year, Google Ads announced changes to close variants of exact match keywords last week that allows similar terms matching.
Posts Categorized: Keywords
How to Use Google Ads Keyword Planner?
Google Ads Keyword Planner helps advertisers identify the right set of keywords that can help refine their targeting and reach out to a relevant target audience
Difference Between Keyword and Search Queries in Amazon Ads
Showing relevant results for a query entered by a customer increases the likelihood of a conversion, even for Amazon Ads advertisers. What results to display depends on the keywords being targeted.
Things To Keep In Mind When Using Broad Match Negative Keywords
Broad match negative keywords behave much like the bidded broad match keywords. However, the intent here changes. Broad match negative keywords aim towards restricting as many search queries as possible.
Keyword Cannibalization Report – Identify Keywords Competing With Each Other
Keyword Cannibalization happens when a search query is matched to more than one keyword(s). It results in the matching keywords competing with each other. Depending on the Quality Score and bid of the keyword, Google then ascertains which ad to show. Such a scenario leads to uncertainty in determining whom to consider as the one… Read more »