The best way to discover new keywords for your Amazon Ads campaign is to run an automatic campaign, along with a manual campaign, with the same products in each. Once the automatic campaign gains traction, you can start analyzing it’s search term report to find good performing keywords and move them to your manual campaign. Thus over period… Read more »
Posts Categorized: Keywords
How To Use Keywords in Amazon Ads?
Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
[NEW PRODUCT] Archive Your Search Terms Data for Amazon Ads
For a PPC search campaign (whether in Bing Ads, Google Ads or Amazon Ads), the user search queries that triggered your ad are highly insightful and actionable. These are the actual search terms that users are typing in search box to reach to your product or service. The search terms provide an peek into the… Read more »
How To Download Search Terms Report From Amazon Ads?
Search Terms Report is a great source to identify those exact terms that a shopper is searching for. Using that insight advertisers can take strategic decision about which terms to target and which ones to not.
Twitter Response – Exact Match Close Variant Update
Google Ads announced that exact match type will now also apply for terms with similar intent. The PPC space has since been flooded with opinions about this change. Here is how PPCers responded when this update was announced.