Greetings Readers! This week’s PPCChat discussion was a lively one. Ginny Marvin has joined host Julie F Bacchini to answer PPCers’ queries about Performance Max and its features like automated bid strategy, removing certain info from headlines, etc. Apart from PMax, content targeting changes in YouTube, targeting issues in Google ads, and more were also… Read more »
Posts By: Amita
Google Ads Benchmark Report by Tinuiti | Q3 2022 | Key Highlights
In the third quarter of 2022, Tinuiti, a US-based digital marketing firm, published the Google Ads Benchmark Report. Based on anonymized Google programme performance data, the following are some of the study’s key findings.
PPCChat | Meta & TikTok Ads: Creative Strategies Needed for Q4 | 18th October 2022
Greetings Readers! Here is the complete recap of this week’s PPCChat session which was based on Meta & TikTok ads and importance of these creative strategies for Q4. This week’s discussion was handlled by Julie F Bacchini & guest host Courtney Alexander.
PPCChat | Competition – How to Analyze It & Thrive in PPC | 11th September 2022
Hello Happy Readers! The competitive analysis provides you with a more thorough picture of the PPC environment surrounding your products or services. But do PPCers do this for their clients? Do they use any tools while performing the competitive analysis? what is their biggest challenge competitively? All these and more questions were answered in this… Read more »
PPCChat | Google’s Search On 22 Announcements & What It Means for PPC | 4th October 2022
Greetings Happy Readers! Hosted by Julie F Bacchini, this week’s PPCChat session was based on the announcements at Google’s Search on 22 event last week and what this announcement means for PPC.
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