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Posts By: Amita
Monthly Roundup | Top PPC News | January 2023
Welcome to the PPC News edition for the month of January 2023. This month, we had many feature updates from Google which include Account-level negative keywords, Performance Max Experiments & remove redundant keyword recommendations. We have summarized these announcements and many more in this post.
PPCChat | What’s On Your Mind in PPC? | 31st January 2023
Greetings Readers! This changing PPC industry and how to help clients with their questions is always on experts mind and this week’s PPCChat discussion was based on the same. Here is the screencap of the entire session which was hosted by Julie F Bacchini.
Digital Ads Benchmark Report By Tinuiti | Q4 2022 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared its Digital Ads Benchmark Report for Q4, 2022. This report is based on anonymized performance data from advertising programs under Tinuiti management. It gives us insight into quarterly trends across Google, Meta, Amazon and more. Some of the study’s key findings are documented below.
PPCChat | Platform Layoffs & PPC – How to Navigate the Bumpy Road | 24th January 2023
Greetings Readers! In light of all of the tech layoffs announced in the last week or two, host Julie F Bacchini discussed PPCers concerns on all of the layoffs happening in the tech space and at ad platforms, are their clients and stakeholders concerned, do clients and marketers have any plan in place and more… Read more »
"Karooya - Negative Keywords Tool"
Cut down wasted ad spend in your Google Ads (AdWords) account easily with negative keyword recommendations. Save 10-20% of your budget in minutes! Free for ad accounts with monthly spend less than $10,000.
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