Welcome, readers! On May 21st, during its Google Marketing Live event, Google unveiled innovations that are transforming how PPC professionals connect with their audiences. Which announcements sparked excitement or concern among experts? What were their biggest takeaways, and what questions or uncertainties do they still have? All of these topics were explored in this week’s… Read more »
Posts By: Amita
PPCChat | GML 2025 Predictions | 20th May 2025
With the Google Marketing Live event scheduled to go live on May 21, 2025, experts shared their ‘GML 2025 Predictions’ in advance during this week’s PPCChat session, hosted by Julie F Bacchini.
PPCChat | Questions About AI Max for Search Campaigns | 13th May 2025
During this week’s PPCChat session, host Julie F Bacchini invited Ginny Marvin of Google Ads to answer experts’ questions about AI Max for Search Campaigns, which was announced last week.
PPCChat | Google Ads AI Max for Search Campaigns announcement | 6th May 2025
This week’s PPCChat session focused on Google’s announcement of the new AI Max for Search Campaigns. The discussion explored how experts reacted—whether they’re excited about the launch, and what questions or concerns they might have. Host Julie F. Bacchini guided the conversation, seeking insights on all these key points.
Digital Ads Benchmark Report by Tinuiti | Q1 2025 | Key Highlights
Elevate your digital ad strategy with Tinuiti’s Q1 report—a deep dive into performance across Google, Meta, Amazon, and more. Packed with insights from anonymised campaign data, this report delivers the intelligence you need to stay ahead and make smarter, data-backed decisions.
