This week’s PPCChat discussion was a lively one. Host Julie F. Bacchini sought PPCers’ views on an old-school PPC practice and strategy, what a new-school PPC practice or strategy marketers swear by and what experts’ hottest “old school” vs. “new school” PPC take?
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Digital Ads Benchmark Report by Tinuiti | Q1 2026 | Key Highlights
Tinuiti’s Q1 2026 Digital Benchmark report shows ad spend rising faster than ad pricing across major platforms. Google, Amazon, Instagram, and YouTube saw growth driven by more clicks and impressions, while AI-powered campaigns like Performance Max and Advantage+ continued to shape results.
PPCChat | Managing Digital Ads During World Chaos | 14th April 2026
This week’s discussion focused on expert perspectives on what’s happening in the industry right now—are clients concerned, and are they noticing a dip in performance? Julie F. Bacchini led the conversation.
PPCChat | Should You Advertise on Brand Terms? | 7th April 2026
During this week’s PPCChat session, host Julie F Bacchini gathered expert perspectives on brand vs. competitor keywords. Do they generally advise clients/brands to advertise on their brand terms? And do they separate brand term advertising in your reporting?
Quarterly Roundup | Top PPC News | Q1 2026
PPC is constantly evolving, with new strategies and trends emerging all the time, so there’s a lot to keep up with. In this roundup, we’ve gathered the most important news and feature updates to help you stay informed and ahead.
