Greetings Readers! Here is a full review of the PPCChat session this week, which focused on Ecommerce for this holiday season. Duane Brown led the discussion this week.
Posts By: Amita
PPCChat | Programmatic Advertising | 1st November 2022
Greetings Readers! In this week’s PPCChat, host Julie F Bacchini was joined by Marc Poirier who sought experts’ views on programmatic advertising and its challenges or frustrations. Marc also answered PPCers questions regarding the best use cases for programmatic for Google advertisers, the difference between traditional PPC and Programmatic advertising, and more
Monthly Roundup | Top PPC News | October 2022
Greetings Readers! To keep you informed of the most recent innovations and changes in the PPC industry, here is another round of the top PPC news. The roundup for this month should give you some insightful information.
Amazon Ads Benchmark Report by Tinuiti | Q3 2022 | Key Highlights
The Amazon Ads Benchmark Report for Q3, 2022 was shared by Tinuiti, a US-based digital marketing firm. Based on anonymized performance information from Amazon projects managed by Tinuiti, some of the study’s key findings are documented below.
How To View Your Keyword’s Close Variants in Google Ads?
One of the most essential aspects of PPC is keywords and their match types. Due to the changes made in match-type behavior over the last few years, close variants of your keyword get matched more often to the search queries. We wrote a post about its impact on overall performance. Check it out here.
"Karooya - Negative Keywords Tool"
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