PPCChat | Programmatic Advertising | 1st November 2022

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Greetings Readers! In this week’s PPCChat, host Julie F Bacchini was joined by Marc Poirier who sought experts’ views on programmatic advertising and its challenges or frustrations. Marc also answered PPCers questions regarding the best use cases for programmatic for Google advertisers, the difference between traditional PPC and Programmatic advertising, and more

Monthly Roundup | Top PPC News | October 2022

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Greetings Readers! To keep you informed of the most recent innovations and changes in the PPC industry, here is another round of the top PPC news. The roundup for this month should give you some insightful information.

How To View Your Keyword’s Close Variants in Google Ads?

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One of the most essential aspects of PPC is keywords and their match types. Due to the changes made in match-type behavior over the last few years, close variants of your keyword get matched more often to the search queries. We wrote a post about its impact on overall performance. Check it out here.