Monthly Roundup | Top PPC News | October 2022

Posted by & filed under PPC Roundup.

Greetings Readers! To keep you informed of the most recent innovations and changes in the PPC industry, here is another round of the top PPC news. The roundup for this month should give you some insightful information.

How To View Your Keyword’s Close Variants in Google Ads?

Posted by & filed under Google Ads Tips.

One of the most essential aspects of PPC is keywords and their match types. Due to the changes made in match-type behavior over the last few years, close variants of your keyword get matched more often to the search queries. We wrote a post about its impact on overall performance. Check it out here.

PPCChat | What’s On Your Mind in Google Ads | 25th October 2022

Posted by & filed under PPCChat.

Greetings Readers! This week’s PPCChat discussion was a lively one. Ginny Marvin has joined host Julie F Bacchini to answer PPCers’ queries about Performance Max and its features like automated bid strategy, removing certain info from headlines, etc. Apart from PMax, content targeting changes in YouTube, targeting issues in Google ads, and more were also… Read more »