PPCChat | PPC Account Structure | 20th July 2021

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In this week’s PPCChat session, host Julie F Bacchini discussed the changes made by Google Ads that impacted the way experts structure their accounts, if their philosophy about account structure changed in the past year, what was the main driver of the change in thinking and more.

PPCChat | Feed Based PPC Advertising | 13th July 2021

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What is feed based advertising? What to look for in a third party tool to run feed-based text ads for Search? What is the biggest challenge experts facing with feed-based text ads right now? All these questions and more were answered in this week’s PPCChat session which was hosted by Julie F Bacchini & Andrew… Read more »

Checking & Improving Landing Page Quality Score

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A well-designed landing page can turn visitors into reliable customers. While using the PPC channel to bring your eventual customers to the business site, it becomes more important to check the quality score of your landing page and take measures to improve it.

PPCChat | Filtering Out Bad Clients | 6th July 2021

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In this week’s PPCChat session, host Julie F Bacchini helped PPCers to express their views on the processes they use to try to filter out problematic clients, things to know to spot potential awful clients, do they have a standard way to back out if they do not get desired client and more.