Looking to stay informed about the most recent PPC developments? Your search ends here! Discover a summary of the announcements and feature improvements that have captured the attention of industry experts.
Posts By: Amita
PPCChat | Are You Ready for Q4? | 26th September
As the fourth quarter rapidly approaches, it’s only natural to inquire if PPC experts are fully prepared for Q4, are they strategizing differently for Q4 in 2023? Do their budgeting tactics vary across different platforms? What are their personal expectations for how Q4 will unfold this year? These were some of the questions that host… Read more »
PPCChat | PPC Myth Busting | 19th September 2023
During this week’s PPCChat discussion, host Julie F Bacchini revisited PPC myths that are still out there and how PPCers might go about finally busting them.
PPCChat | What Should We Reasonably Expect From Platforms? | 12th September 2023
“What Should We Reasonably Expect From Platforms?” seemed like a good topic for this week’s PPCChat discussion as yesterday, one of Google’s antitrust trials started & Apple’s big event too. Here is the screencap of the entire session which was hosted by Julie F Bacchini.
Key Considerations for Google Ads Automated Bidding
PPC platforms and bidding are two sides of the same coin. Your bid is crucial in determining the ad’s placement and timing. While it’s not the sole factor influencing traffic, it serves as the initial stride towards realizing your PPC objectives.
