During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on changes in PPC testing in the last few years, how they approach testing and what they test most frequently – keyword or audience targeting, ad copy, images, etc
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PPCChat | What’s on Your Mind This Week in PPC? | 9th January 2024
From the end of third-party cookies to navigating PMax strategies and client quries, host Julie F Bacchini tackled it all in this week’s PPCChat, providing expert insights and solutions.
PPC Unwrapped: A Year of Innovation, Optimization, and ROI
The landscape of digital marketing is evolving, with paid search, paid social, and artificial intelligence playing vital roles. Marketers now depend on the synergy of these elements for effective, targeted, and data-driven strategies as technology progresses. Here are the notable highlights of key features and updates that were trending in the year 2023.
PPCChat | What’s On Your Plate in 2024 In PPC? | 2nd January 2024
Here is the screencap of the entire session of this week’s PPCChat where host Julie F Bacchini discussed experts’ plans for PPC in 2024.
PPCChat | Experts Burning Google Ads Questions | 19th December 2023
During this week’s PPCChat session, host Julie F Bacchini was joined by Ginny Marvin who answered experts burning Google Ads questions. Here is the screencap of the entire discussion.