PPCChat | PPC Testing in 2024 | 16th January 2024

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During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on changes in PPC testing in the last few years, how they approach testing and what they test most frequently – keyword or audience targeting, ad copy, images, etc

PPC Unwrapped: A Year of Innovation, Optimization, and ROI

Posted by & filed under PPC Roundup.

The landscape of digital marketing is evolving, with paid search, paid social, and artificial intelligence playing vital roles. Marketers now depend on the synergy of these elements for effective, targeted, and data-driven strategies as technology progresses. Here are the notable highlights of key features and updates that were trending in the year 2023.