Google has made two announcements lately. The first one is about Keyword Matching & the second one is regarding all ad accounts being migrated to data-driven attribution (DDA). This week’s PPCChat discussion was based on these two announcements. PPCers expressed their reactions to these two announcements, do these announcements change their thinking about attribution for… Read more »
Posts By: Amita
This week’s PPCChat session was focused on Google’s recent announcement where they talked about combining standard Display and Smart Display campaign types into one option. Host Julie F Bacchini sought experts’ views regarding this announcement, what are their thoughts on display advertising in general, what challenges are they facing in display advertising, and more.
Since February 2021, Responsive Search Ads have become the default ad type for search campaigns in Google Ads. With this ad type, advertisers can reach potential customers with multiple headlines and descriptions.
Welcome happy readers! This week’s PPCChat discussion was led by guest host Duane Brown. He sought PPCers views on the preparation for Black Friday, are there any articles or blog posts that act as a guide to them, and more. Here is a screencap of the discussion.
Amazon is a platform where we are flooded with product choices and their variations. Advertisers have to find a way for their products to stand out to win the sale. So what is the way? Let’s find out.