I have easily saved 100s of hours - no more hassle of copy-pasting and managing multiple spreadsheets to discover and manage negative keywords. This negative keywords tool is immensely helpful!
Marcel Prothmann, VP of Paid Search at Peak Ace, presented a deep dive on PPC tools at SMX, Munich 2015. SMX is a search marketing conference for experienced internet marketers. He talked about Karooya for negative keywords automation. Check the slides 63-66 of his presentation. The slides are in German, but it's easy to guess that he has some flattering things to say about us.
Negative keywords help you focus your Google Ads (formerly AdWords) campaign to only the keywords that are relevant to your business. By adding negative keywords, your ads are not triggered for certain search terms which you do not wish to target. This helps you cut down the wasted ad spend.
We will help you dominate negative keywords without sifting through the mountains of data.