Why Search Marketers Should Lead Progammatic Media Buys

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The Search Insider Summit, 2014 held a discussion moderated by George Popstefanov – Founder and Chief Idea Officer, PMG, where the panelists discussed about the scope and prospects of Programmatic Buying. The members of the discsussion were: Jon Kagan, Senior Director of Search & Biddable Media, MARC USA Frost Prioleau, CEO, Simpli.fi Sid Shah, Head Analytics, Media Optimizer division of… Read more »

Keywordless Paid Search and Entity Driven SERPs

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At Search Insider Summit 2014, a panel discussed about Google’s Keywordless Ads and its impact. Moderated by Michael Wall, Director, Digital Strategy, Rise Interactive, the panelist of this discussion were Gerry Bavaro, Chief Strategy Officer, Resolution Media Mike Grehan, Managing Director/CMO, Acronym David Rodnitzky, Founder, 3Q Digital Jason Dailey, SVP Search and Performance Marketing, MediaVest You can watch the video on… Read more »

Search Marketing Trends You Will Ride in 2015

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The Search Insider Summit, 2014 saw panelist discuss about the emerging marketing trends in the year 2015. Moderate by Ryan DeShazer EVP, Managing Director, inVentiv Media 360* (not available) / Male Speaker, the panelist members were: Marc Engelsman, Director of Strategy & Analytics, Digital Brand Expressions Richard Mastriani, Director of SEO, Wyndham Hotel Group Sarah McMahon,… Read more »

Amazon, eBay, YouTube – The Next Search Advertising Networks

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AtSearch Insider Summit, this panel took the focus off the highly competitive search marketing channel and discussed the ideas of using alternative channels which behave like search engines – Amazon, eBay and YouTube. The panelists shared insights on alternative search advertising networks. Moderated by Neil Doshi, Managing Director, Sr. Internet Analyst, CRT Capital Group, the discussion included… Read more »