Weekly PPC News – Google Introduces Manufacturer Center Tool

Posted by & filed under Google AdWords.

Google’s Mobilegeddon took the majority of attention, the last week, with the impact it has had on less mobile-friendly sites. Also, Bing launched its beta version of Native Ads and Google launched Manufacturer Center. Other articles discuss building effective RLSA campaigns, tricks to run AdWords scripts, creating custom affinity audience and more All the above and… Read more »

Branded Keyword Trends In Paid Search – BrandVerity Q1 Report

Posted by & filed under Search Marketing.

BrandVerity’s Q1 report shares analysis of 250 consumer brands across 10 industry categories. The study intends to provide benchmark for brands to apply while advertising via paid search. It briefly pictures when and how brands are losing out on traffic as a result of Trademark usage. We share some of their observations in this post. You… Read more »

Digital Advertising Q2 Report – Adobe Digital Index

Posted by & filed under Search Marketing.

Adobe Digital Index gives valuable insights from the digital advertising industry, in their Q2 report. A lot is covered here which can be considered while building up your digital marketing strategy. You can get indepth information on search and display advertising busines, effects of Google’s algorithm changes (Mobilegeddon), ad spend across devices and more. You… Read more »