Negative Keywords is an essential component of campaigns. If you are into the business of selling red shoes and don’t want to show for search terms such as red socks, then you add socks as a negative term. Negative keywords control irrelevant traffic from seeing your ad and you have an ace up your sleeve,… Read more »
Monthly Archives: July 2015
Weekly PPC News – Google Introduces Manufacturer Center Tool
Google’s Mobilegeddon took the majority of attention, the last week, with the impact it has had on less mobile-friendly sites. Also, Bing launched its beta version of Native Ads and Google launched Manufacturer Center. Other articles discuss building effective RLSA campaigns, tricks to run AdWords scripts, creating custom affinity audience and more
Branded Keyword Trends In Paid Search – BrandVerity Q1 Report
BrandVerity’s Q1 report shares analysis of 250 consumer brands across 10 industry categories. The study intends to provide benchmark for brands to apply while advertising via paid search. It briefly pictures when and how brands are losing out on traffic as a result of Trademark usage.
Weekly PPC News – Google Announces “Purchases On Google” To Make Shopping Easier
Last week Google announced the long awaited developments in ‘micro-moments’. Some in the market and some yet to be rolled out, read their exciting features and what it holds for you. Bing followed with their announcement of ‘Shopping Campaigns’, set to give competition to Google.
Digital Advertising Q2 Report – Adobe Digital Index
Adobe Digital Index gives valuable insights from the digital advertising industry, in their Q2 report. A lot is covered here which can be considered while building up your digital marketing strategy. You can get indepth information on search and display advertising busines, effects of Google’s algorithm changes (Mobilegeddon), ad spend across devices and more.
