Importance of Bid Adjustments for a Successful AdWords Campaign

Posted by & filed under Google AdWords.

AdWords is a flexible platform where marketers can time and then make changes to optimize their campaign performance. Bid Adjustment is one of such feature that helps businesses meet that objective. You might have been managing bids at campaign, ad group or keyword level, but with bid adjustments you can set bids according to where your… Read more »

Digital Marketing Q3 Report by Merkle|RKG

Posted by & filed under Google AdWords.

The Digital Marketing Report by Q3 shares some great insights on organic search, display advertising, impact of ad blocking in iOS 9, mobile traffic, evaluate performance of Yahoo Gemini. You can view the entire report by downloading it here. Here are the key highlights of the Q3 report:   1. The surge in mobile traffic Google’s decision… Read more »

Paid Search Is The Critical Source To Drive Traffic In Travel Industry

Posted by & filed under Google AdWords.

The organic search result is witnessing less real estate as Google AdWords and other Google products such as Shopping, Google+, location, maps etc.are  pushing down the organic results down the page and down the screen. Brands relying on SEO to drive traffic must be rethinking of a more aggressive strategy than a dormant one. Taking the travel industry into… Read more »

Weekly PPC News – Seize holiday shopping moments with new tools and insights

Posted by & filed under Google AdWords.

Shopping season is approaching and the PPC world is preparing retailers, marketers to be present in the shoppers micro-moments. Google announces Shopping Remarketing Lists to meet the objectives and also get detailed insight on the digital trends that will prevail this shopping season. Adding more insight on shopping campaigns is the Merkle RKG’s Digital Marketing Q3… Read more »