This month, Bing Ads won the race by releasing the Expanded Text Ads for advertisers worldwide. What’s more, Google made the PPC space keep buzzing with their new Click-to-message ad extension, a discussion sure to gain momentum in the coming months. All this and more announcements and updates in this month’s recap of top PPC posts.
Monthly Archives: October 2016
Here are the top PPC posts for the last week which includes some of the major announcements made by Bing Ads, expert views and opinions about Expanded Text Ads, Merkle Digital Marketing Report released for the third quarter and more insightful articles from paid search space.
Merkle’s Digital Marketing Report for the third quarter sets agenda straight for advertisers, of where the influx of traffic is coming from. Overall mobile still happens to be a winner as a result of the various developments taken place.
Ad Extensions improves your campaign’s CTR which helps leverage your ad’s rank . It gives advertisers the benefit of displaying alternate and useful information that cannot otherwise be captured in the ad copy content. Knowing the multitude positives of this features, missing ad extensions in your campaign is a mistake you would not want to… Read more »
In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified.