Top PPC Posts – Oct 2016

Posted by & filed under AdWords, PPC, Search Marketing.

This month, Bing Ads won the race by releasing the Expanded Text Ads for advertisers worldwide. What’s more, Google made the PPC space keep buzzing with their new Click-to-message ad extension, a discussion sure to gain momentum in the coming months. All this and more announcements and updates in this month’s recap of top PPC posts…. Read more »

How To Audit Your AdWords Account For Ad Extensions?

Posted by & filed under AdWords, PPC.

Ad Extensions improves your campaign’s CTR which helps leverage your ad’s rank . It gives advertisers the benefit of displaying alternate and useful information that cannot otherwise be captured in the ad copy content. Knowing the multitude positives of this features, missing ad extensions in your campaign is a mistake you would not want to… Read more »

[Transcript] Paid Search Podcast – How To Find Negative Keywords

Posted by & filed under AdWords, Negative Keywords, Transcripts.

In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified. You can listen to… Read more »