Greg Woods and Laura Smith from Bing Ads team share their valuable insights and findings from two of the verticals studied, Insurance and Banking. Learn about how CPC, CTR, mobile growth has evolved in comparison to Google.
Monthly Archives: April 2016
[Transcript] The Science of Excel For PPC Marketers With Bing Ads
Bing brings the third webcast in their ‘Advertiser Science Series’, the agenda for which was to discuss the tips, and tricks for harnessing the power of Excel. MJ De Palma hosts this session along with Eric Couch from Bing’s team. Master the art of excelling in Excel with this webcast and learn how to turbo… Read more »
Weekly PPC News – New Shopping Product Insights, Changes To Ad Rank & more
Google improves its shopping campaigns by adding new features, simultaneously changing the impact of ad format on the ad ranking formula, SMB retailers spend a minimal amount of $700 on paid search – learn why?, what ad extensions should you use to tap your mobile users. All this and more in this week’s recap of… Read more »
What Makes Converted Clicks a Better Metric Than Conversion?
Note: Google will be removing Converted Clicks metrics by September 21, 2016. Conversion metric will become the default metric to measure all valuable actions taken for your business. Know more about this update here and prepare your account to make bidding and budgeting decisions using insights from the Conversion column.
[Transcript] Bing Ads Advertiser Science Series – The Kevin Bacon Approach to Keyword Attribution
Bing Ads Advertiser Science has come up with another webinar that focuses on keyword attribution explained with the ‘Six Degrees of Kevin Bacon’. Now if you are wondering much on how Kevin Bacon got termed here, you must go through this webinar for the explanation. Learn about what the approach is, how you can expand your keywords… Read more »
