Google improves its shopping campaigns by adding new features, simultaneously changing the impact of ad format on the ad ranking formula, SMB retailers spend a minimal amount of $700 on paid search – learn why?, what ad extensions should you use to tap your mobile users. All this and more in this week’s recap of top PPC news.
Here are the articles collated for your intervention:
1. No products left out with new Shopping product insights
Now its easy to make sure that no product is left out from your shopping campaign with the help of newly launched product status and maximum CPC reporting. Find more information about it in this announcement.
2. Google Changes Impact of Ad Formats in Ad Rank
Faced issues with ad extensions getting displayed in SERP results sometimes and sometimes not? Google has introduced a new policy where they have adjusted the impact of ad formats in the ad rank calculation. Get more details in this post by Erin Sagin.
3. Google Makes Changes to Ad Rank. New Focus on Prominence
Here are a list of things updated by Google AdWords as shared with Joe Martinez by a Google representative (one of them mentioned in the above post by Erin Sagin).
4. Why SMB Retailers Don’t Do Search
Melissa Mackey’s post shares why SMB retailers are only spending about $700 annually on paid search, as shared by a research released by BIA Kelsey. Learn here why SMB decide on spending such a frugal amount.
5. 4 mobile-friendly extensions to use in Google AdWords
Is your business well suited for mobile users? Here’s a video by Google’s Sean Quadlin where he shares few tips on optimizing campaign for your mobile audience. Eric Emin Wood sums it up in this post.
6. Google AdWords Testing Jump Scroll Product Listing Ads
Google has recently been found testing a new functionality in desktop results for shopping ads. Jennifer Slegg shares what this test is about. Whether this will be made live or just yet another test will be known when Google announces about the same.
7. Campaign Analytics Expires this October- Are You Ready?
Bing is migrating all Campaign Analytics goals to Universal Event Tracking (UET) goals, starting May 2016 and will remove Campaign Analytics by Oct, 2016. Get more details in this announcement.
8. What Is The Average Conversion Rate For PPC?
Johnathan Dane shares the average conversion rate might not mean anything for your business. Thinking why? Read this post to know the reason behind concluding so.
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9. Leveraging Bid Modifiers for PPC Success
Robert Brady discusses how bid modifiers are directly connected to your financial results and how it can optimize your campaign performance, without putting in efforts to create new ones. Learn more here.
10. How To View AdWords Data In Google Analytics
Linking Analytics with your AdWords account is important for the reasons mentioned by Stephanie White in this post. Here are the things that you can help your analysis with by linking the two Google properties.