Paid Search Advertising Report | AdGooroo

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AdGooroo recently released their paid search advertising report for Q2. The study was conducted on Google’s text ad activity across 14 industry categories and measures the 6 major paid search metrics namely CPC, CTR, clicks, impressions, spend and no. of advertisers.

Merkle | Digital Marketing Report Q2 2016 – Highlights

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The Q2 digital marketing report shows some interesting findings on how paid search is eating away the share of organic search even though the paid search spend dropped steeply from the last 4 quarters. Other insights include, data on the performance of expanded text ads beta stage, dropping CPCs, increased clicks on Google’s PLA’s, Facebook ad trends… Read more »

Weekly PPC News – Google introduces Price extensions, Bing ads manages disapproved ads and more

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Google introduced Price Extensions to help showcase price details along with product details in your paid ads, improves TrueView discovery ads, shares success stories of advertisers witnessing increase in conversion with cross-device conversion. Other topics discuss why you must still stick with your non-converting PPC campaigns, why PPC campaigns fail, insights on how display of… Read more »

How many keywords should be in your ad group?

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The ideal number of keywords that one can use in an account is a subject of debate. Well, then is there any ideal number as such?  For better control over your keywords, better CTRs and improved quality score, resulting in lowering down you CPC, PPC experts across have shared a minimum figure they are comfortable… Read more »