Paid Search Advertising Report | AdGooroo

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AdGooroo recently released their paid search advertising report for Q2. The study was conducted on Google’s text ad activity across 14 industry categories and measures the 6 major paid search metrics namely CPC, CTR, clicks, impressions, spend and no. of advertisers. For more detailed insight on how each category has been performing, download the report from… Read more »

Merkle | Digital Marketing Report Q2 2016 – Highlights

Posted by & filed under AdWords, Karooya, PPC, Search Marketing.

The Q2 digital marketing report shows some interesting findings on how paid search is eating away the share of organic search even though the paid search spend dropped steeply from the last 4 quarters. Other insights include, data on the performance of expanded text ads beta stage, dropping CPCs, increased clicks on Google’s PLA’s, Facebook ad trends… Read more »

Weekly PPC News – Google introduces Price extensions, Bing ads manages disapproved ads and more

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Google introduced Price Extensions to help showcase price details along with product details in your paid ads, improves TrueView discovery ads, shares success stories of advertisers witnessing increase in conversion with cross-device conversion. Other topics discuss why you must still stick with your non-converting PPC campaigns, why PPC campaigns fail, insights on how display of… Read more »

How many keywords should be in your ad group?

Posted by & filed under AdWords, PPC.

The ideal number of keywords that one can use in an account is a subject of debate. Well, then is there any ideal number as such?  For better control over your keywords, better CTRs and improved quality score, resulting in lowering down you CPC, PPC experts across have shared a minimum figure they are comfortable… Read more »

Weekly PPC News – Mobile Brand CPCs Skyrocketing, Facebook Custom Audiences Update and more

Posted by & filed under Karooya, PPC.

Some interesting features launched the last week to make viewing bidding insights easier, travel planning and mobile shopping easier fr advertisers. Learn more about RLSA campaigns, PPC secrets by PPC expert Johnathan Dane, rising Mobile brand CPCs, Facebook Custom Audience. All this discussed in this week’s recap of the top PPC news. Here are the… Read more »