Google introduced Price Extensions to help showcase price details along with product details in your paid ads, improves TrueView discovery ads, shares success stories of advertisers witnessing increase in conversion with cross-device conversion. Other topics discuss why you must still stick with your non-converting PPC campaigns, why PPC campaigns fail, insights on how display of four ads have improved phone traffic and more PPC articles in this week’s PPC recap.
Here are the last week’s top PPC posts:
1. Showcase your services and range of products with price extensions
Google recently introduced price extensions that will let advertisers show their services/ products along with details of their cost. With such a feature advertisers can expect to drive more relevant and qualified clicks.
2. Automatically counting cross-device conversions for a more accurate and complete view of performance
Advertisers across have witnessed an increase in conversions with the help of cross device conversion insight. Know more about the companies success stories, as Google is set to make the change of adding cross device conversions directly in conversion column.
3. Science of data feed optimization for shopping campaigns
Here is the presentation of Bing’s recent webcast session which discussed ‘The science of data feed optimization for shopping campaign’. Learn about what they are, what can they be used for and why optimization strategies is a must for impactful results.
4. Google Increasingly Showing Four Text Ads Above the Organic Results on Phones
Google’s paid search inventory of phones has improved since it increased showing four ads in place of two, simultaneously witnessing an increase in brand text ad CPC. Andy Taylor shares the findings around this trend setting change.
5. Here’s How AdWords Basics Took an Account from Cost Center to Profit Center
Ross Kaplan Winn shares his best practices for taking a sinking PPC account and making it profitable. Have you recently acquired an client with an account in bad shape, you should take Ross’s advice shared in this post.
6. Surface your videos when viewers are looking for what to watch with TrueView discovery ads
Here are some of the changes which are set to be rolled out in the coming few weeks. These include uplifting the TrueView discovery ads with relevant ads across search results page and YouTube app.
7. Managing ad group level disapprovals in one easy swoop
Had an ad disapproved? Bing ads another layer to the reviewing of ad, where ads can appeal for an exception with an explanation for applying for one. So if you wish your ad to run despite having been disapproved you must have a valid reason for it to re-reviewed. Learn more.
8. 8 Reasons Why PPC Campaigns Fail
Melissa Mackey discusses some of the common reason why PPC campaigns might fail. Have you experience any of these? then she also shares how to fix them up.
9. Why You Might Want to Keep Those Non-Converting PPC Campaigns Live (What?!)
As unbelievable as it may sound, but Pauline Jakober in her latest post, discusses why under some circumstances it is a feasible option to still keep going with your non-converting campaigns. Get the details in this post.
10. How a Search Agency Uses Google AdWords Keyword Planner
Pam Aungst discusses how AdWords Keywords Planner is a useful tool in improving the performance of your campaign and how their company uses the keyword planner. More details in this post.
Related Articles:
- Expanded Text Ad Preview Tool
- Free AdWords Audit Report
- Track Expanded Text Ads’ Performance with AdWords Script
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