Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q4, 2021. Here are some of the study’s significant conclusions, which were based on anonymized performance data from Google programmes.
Read more »Have you cluttered your account with too many negative keywords? Do you want to start afresh and add negative keywords in the right way?
Read more »This week’s PPCChat session was inspired by the Google Ads Expert Series “Welcome to 2022” presentation. Host Julie F Bacchini sought PPCers reactions about this presentation, what are their thoughts about having only 1 RSA per ad group, opinion about enhanced conversion and more.
Read more »We have updated this post: Negative keywords are no longer just a periodic cleanup tactic—they now play a key role in shaping and controlling traffic. For a more current, strategic approach to using negatives beyond filtering, read: “Negative Keywords in Google Ads (2026): Are You Using Them to Filter Traffic or Control It?”
Read more »Welcome Happy Readers! Host Julie F Bacchini sought PPCers thoughts on the complexity of targeting in PPC, how specific their targeting is in paid search and paid social, do they have any criteria which help them to decide who should they be targeting and more. Here is the screencap of this week’s PPCChat session.
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