In this week’s PPCChat session, experts shed light on the differences they are noticing in the Google Ads keyword matching, What are experts doing to mitigate the impact of the looser matching, What kind of audiences they are currently using in Facebook and more. This week’s session was hosted by Julie F Bacchini.
Some negative keywords are common across campaigns primarily because of there irrelevance to the business. If there are such common sets of negative keywords, ideally one should consider using Negative Keywords List, but we still look into how to copy the negative keywords on Google Ads Interface as well Ads Google Ads Editor.
Read more »Welcome to this week’s PPC News recap! Understand changes in conversions, How to get PPC ad messaging right, Pay for conversion in Google display campaign, Google featured snippets updates and more.
Hosted by Julie F Bacchini, In this week’s PPCChat session, experts discussed how advertising is getting affected because of the recent events unfolding in the US and across the world. How are they managing their clients during these critical times, What PPC community can do to have a positive impact and more.
Read more »Here is a quick recap of top PPC posts that were trending in the month of May. Parallel tracking enables a faster and safer user experience, New sponsored brands translation feature, Facebook is expanding its brand safety control, Google’s business guide to adapt digital marketing strategy during COVID-19, Google’s new global content solution “YouTube select” and more.
