Greetings, dear readers! Here’s another round of top PPC news to keep you informed about the industry’s most recent developments and improvements. This month, Google Marketing Live offered YouTube Shorts, Performance Max improvements, Multisearch, Visual Shopping Ads, and many other features to help us drive better results. We’ve assembled a list of these and other announcements in this article.
Google I/O: Everything you need to know: This year at Google I/O (an annual developer conference), Google has made some consumer product announcements such as adding support for 24 languages in Google translate, Multisearch where users can ask questions using images & texts both and more. A sneak peek at the My Ad Center feature too, which will allow users to have more control over the ads they see on YouTube, Search, and Discover.
Recap of product announcements from Google Marketing Live 2022: Like every year, Google Marketing Live has introduced new discoveries to help us drive results today and gain flexibility for tomorrow. YouTube shorts to connect people with videos and app campaigns, some more improvements in the Performance Max campaign, new Asset Library are among some of the announced features.
Retail and shopping features highlighted at Google Marketing Live 2022: People are spending more time shopping online since the outbreak. At Google Marketing Live, some more features like Multisearch, and Visual shopping ads have been added for retailers so they can create new ways to engage with the audience.
Get started with the new Google Ads scripts experience: Google ads scripts are a flexible and easy way to automate your Google ads tasks. Keeping this in mind, Google has rolled out new features such as improved performance, support for campaign bid strategies, and more to make it easier to work with scripts.
Keep performance high with vertical ads: Vertical advertising should be used if you want to keep or improve your performance. They don’t require any more effort and are simple to set up, giving you a good head start. Vertical advertising strike a mix between what consumers desire and what advertisers care about.
Amazon Ads Benchmark Report by Tinuiti | Q1 2022 | Key Highlights: Tinuiti’s Amazon Ads Benchmark Report for Q1, 2022 talks about CPC growth for Sponsored Products & other product groups, spend growth for Sponsored products & Brands, and more. As per the report, Sponsored Products CPC growth dipped to 19% in January before stabilising at 14% in February and March. Sponsored Brand CPC growth decreased in the first quarter, rising 3% year over year compared to 8% the prior quarter.
Responsive Search Ads updates and other news for May: Microsoft Advertising’s May edition of product roundup includes updates related to Microsoft Audience Network, updates to help you manage Audience Ads campaigns, an auto-generated remarketing list, and much more.
Twitter announces a diverse slate of premium content partnerships at 2022 Digital Content NewFronts: This year, Twitter had an on-stage presence at the Digital Content NewFronts, introducing a full lineup of premium video content, giving advertisers and businesses new ways to reach the most engaged audience with premium video as well as to Twitter’s advertisers via Twitter Amplify, which allows marketers to place advertising alongside video content from Twitter’s content partners.
Bringing More Transparency to Social Issue, Electoral and Political Ads: Transparency on social media platforms has become a contentious issue, especially in light of current social, political, and electoral difficulties. Meta has released new transparency tools for social, political, and electoral ads, which provide summary targeting data for each of these ad categories.
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