This week’s PPCChat session welcomed guest host @coryhenke who discussed the advantages of testing videos on YouTube, The biggest hurdle to test the budget for YouTube, Best ways to evaluate a YouTube campaign with minimal conversion volume and more.
Welcome to this week’s PPC News edition! Google has introduced three new features on the overview page, Manager account on Google Ads mobile app, Microsoft Advertising’s keyword planner, Practical ways of developing creative solutions to gain PPC success, and more.
Read more »This week’s PPCChat session was addressed by guest host @aprildunford. It was a learning session for all PPC experts. It drew everyone’s attention to the meaning of the term “Positioning” in the PPC space, Use of storytelling as a tool, and much more.
Read more »Negative Keywords is one of the most cost-effective ways to optimize your campaign performance. If you haven’t stressed on it yet, then now is the time to dig deeper into what keywords are driving traffic and identifying their relevance to the business.
Read more »Welcome to this week’s PPC News edition! Create Facebook Custom Audience Based On Shopping Activity, Google is testing ads for local business profile, Tips for PPC competitor analysis, Ad labeling for shopping ads on desktop and more.
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