Missed out on top PPC posts published in the month of November? Here’s a quick recap of what was trending. Learn about LinkedIn Audience Insights, scale your paid advertising strategies for the holiday season, AdWords launches innovative features for the holiday peak time and more news covered in this month’s recap of Top PPC News.
To help advertisers optimize their campaigns for this holiday season AdWords has launched new features in Merchant Center. Learn more about these features.
With holiday season round the corner, advertisers must be gearing up their advertising strategies. Mona Elesseily shares some of the tips to prepare yourself for this time and boost your campaign performance.
Andy Taylor looks into how the bid fluctuates during the holiday season, as advertisers aggressively utilize the paid search channel to drive results. Learn how paid search competition is bound to rise in the coming weeks.
The new AdWords update allows advertisers to spend twice their average daily budget. Daniel Gilbert shares a useful script to help you keep your budget under control.
Bing Ads is rolling out new improvements to the Opportunities tab that would show new set of recommendations namely sitelink and additional bid ad adjustment opportunities.
Pauline Jakober shares some of her favorite PPC tools and functions that have helped garner results for their PPC clients.
Google announced innovations to the new AdWords interface. These improvements are promotion extension, ad variations, custom intent audience for GDN and more.
Giving users a positive mobile experience has become important with the mobile user base ramping up. Cameron Dunn discusses about the landing page report in AdWords new interface that can help access the performance of your mobile landing page.
Ahead of the Black Friday shopping season, Google shared what customers are looking for and how advertisers can optimize their shopping campaigns for effective response.
LinkedIn’s Arjun Desai shares the best ways advertisers can strategically apply audience data and apply relevant messaging to improve user engagement.
A new feature has been announced in AdWords Data Studio which lets advertisers choose the accounts for which they wish to see data for in Data Studio Report. This new feature is called Data Control.