Gear up for this week, with a quick recap of top PPC news from last week. Google gears up advertisers for the holiday season with new features to make shopping decision easy, LinkedIn makes Dynamic Ads available in Campaign Manager and more in this week’s ‘Weekly PPC News’.
Inspire undecided shoppers with Shoppable Image ads – More and more people are searching for images before making the final purchase. Starting with Shoppable image ads, Google is all set to roll out more in this space in the year to come.
How to help shoppers looking for inspiration this holiday – Insights about how your consumers are planning to shop this season and what Google is helping advertisers amplify their message with Showcase shopping ads and Shoppable Image Ads.
3 Ways PPC and SEO Teams Can Collaborate – The ever debatable question of where marketing budget should go to? Here are the 3 ways in which the gap between SEO and PPC can be reduced.
Introducing LinkedIn Dynamic Ads in Campaign Manager – Now it gets easier to personalize ads to your target audience as LinkedIn Dynamic Ads has been made available directly in Campaign Manager.
6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!) – Learn about the 6 pitfalls that you should avoid in order to make the most out of your smart bidding strategy. Matthew Siddle shares more details.
How to Use Search Intent to Convert More Users Into Leads and Customers – Chandal Nolasco Da Silva discusses what search intent is, the 4 different categories that it can fall into and how to optimally use to reach out to audience.
10 Do’s & Don’ts for International PPC Success – Managing campaign for customers across the globe, then here are the PPC learnings that will help overcome the challenges.
Google responsive display ads roll out as new default display format – – Ginny Marvin shares detail about the recently released Responsive Display Ads to deliver valuable ads across the web.
New Google Ads Mobile Benchmarks Across 18 Industries – Insightful data about the mobile ad performance of advertisers in 18 different industries. Conor Bond shares details in this post.
The Further Un-Exacting Of Google Ads’ Exact Match – Julie F Bacchinii shares her views on the recent update by Google about upgrading Exact match keywords.
Related Links:
- Twitter Response – Exact Match Close Variant Update
- Exact Match Close Variants Sees Yet Another Change
- Old vs New AdWords Exact Match Keywords – What Will Change?
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