This week’s recap of ppc news covers google’s announcement of updating call ads, Facebook audience targeting, AdWords testing tools to put into practice, improvements made by Bing to simplify creating Expanded Text Ads and more.
AdWords announced a new series of updates that will help improve your click to call ads performance and drive more quality calls to your business.
Brad Geddes shares how to get started with IF/ Default ads and the two ways to test them to come up with the appropriate message.
Of the many targeting options Facebook here is an elaboration on the Lookalike audience targeting, what it is, how to create it and helpful tips to excel in it.
From 29th March the default window for your view-through-conversions would be updated from 30 days to 1 day as ad views are speculated to get converted in a span of 1 day.
Soon after following AdWords footsteps to launch the ETAs, Bing Ads are now introducing two new functionality to make it easier to adopt the new ad format.
Libby Gulaskey shares helpful tips and guidelines to overcome the challenges of paid search audience targeting and gear your campaign for momentum.
Wesley Parker shares the top AdWords scripts that can help automate some of the basic and even PPC tasks, and help scale up your PPC account.
Why analyzing data is a quintessential part of PPC and the free tools to help you create, run and analyze tests to optimize your AdWords ads. Todd Saunders discusses in this post.
Learn about Facebook automation rules, what they are and how it can help you optimize your Facebook ad management. Sahil Jain discusses in this post.