Weekly PPC News – Should you bid on brand terms?

Posted by & filed under Karooya.

From Google’s announcement of location specific mobile ads to tips from PPC expert Melissa, here’s the synopsis of the stories that will be ‘food for thought‘ for your PPC campaigns:   1. Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches With 80% of ‘near me’ search queries coming from mobile, the ‘Nearby Business’ feature sure is another feather in the… Read more »

Google Adwords Performace Summit – Announcing new mobile ad innovations

Posted by & filed under AdWords.

During the Google Adwords Performance Summit, Jerry Dischler, VP Product Management at Google explained how mobile has become a major medium for marketers to reach out to their audience. As a result of the extensive searches taking place in mobile, Google introduced new product innovations in mobile ads during this event.   Transcript Moderator: Now… Read more »

Weekly PPC News – Google announces new mobile-friendly tools & formats

Posted by & filed under AdWords, Karooya.

With Google improving its mobile search user experience, marketers have a lot to look out for. Other than the announcement from Google, here are a couple of articles that will help you plan your negative keywords group better, understand the keyword match types better and more. Check out the following curated links on PPC:   1. Google’s announcements on AdWords… Read more »