Weekly PPC News – Google releases new version of AdWords Editor 11.0

Posted by & filed under PPC Roundup.

With the new AdWords Editor launched last week, there is a lot to explore and implement. Here are some other interesting reads that help you understand how to optimally design display ads, analyze travel paid search, know more about voice search, evaluate whether Facebook PPC campaign is for you or not and more.

Google Adwords Performace Summit – Announcing new mobile ad innovations

Posted by & filed under AdWords Tips.

During the Google Adwords Performance Summit, Jerry Dischler, VP Product Management at Google explained how mobile has become a major medium for marketers to reach out to their audience. As a result of the extensive searches taking place in mobile, Google introduced new product innovations in mobile ads during this event.