With Thanksgiving holidays the previous week, the PPC domain was flooded with articles on how to make the most out of Black Friday shopping rush. Many must have incorporated the strategies discussed here. For those who didn’t you must definitely make use of the insights shared during the Christmas vacations.
Monthly Archives: November 2015
You might find making bulk ad schedule changes tedious when doing it manually on Bing’s web interface. Here’s a step-by-step guide to apply Bulk Ad Schedule changes though Bing Ads Editor. So save time and energy with this quick 8 step process.
Negative Keyword Lists spares marketers the time spent in manually adding the same set of keywords across campaigns. Bing realizing the importance of the negative keywords and further that there are some negative keywords that need to be applied to multiple campaigns, incorporated negative keyword lists on their platform the last year.
Negative Keyword is that essential component of your PPC campaign that helps prevent your ad from being shown when a search query contains the keyword you have bidded for but which is irrelevant to your business and landing page content. Bing treats this no differently than AdWords,when it comes to running ads in their platform.In this… Read more »
Negative Keywords and your PPC campaign go hand-in-hand. It is close to impossible for an AdWords account to function effectively without the use of negative keywords. There impact on overall performance is immense as it controls the unwanted clicks and increases the conversion rate. For those who don’t yet fathom the importance of Negative Keywords, we… Read more »