Weekly PPC News – eCommerce PPC Ad Trends for 2016

Posted by & filed under AdWords Tips, PPC Roundup.

PPC is a world of ever growing knowledge. So how has PPC evolved in all these years, what does the year 2016 hold for marketers still exploring PPC, what features should they explore, how mobile has become the life of Google’s senior executive and more in this week’s PPC news.

5 Reasons To Use Broad Match To Expand Reach

Posted by & filed under AdWords Tips, Keywords.

Broad match keywords can open avenues for business if they are not certain of which search queries are driving traffic to the website. This match type has an extensive reach as there are no criterion for not letting your ad show. If a keyword has been added as broad match type it will display the… Read more »

Weekly PPC News – 3 Easy Wins for PPC in 2016

Posted by & filed under PPC Roundup.

The year has jet-started with business planning and implementing new strategies for the year ahead. To make sure businesses benefit with an optimized and performing PPC account here are articles that discuss how you can organize your account, why AdWords is beneficial for small business, the must have extensions for your Bing PPC account, importance… Read more »