Missed out on top PPC posts published in the month of August? Here’s a quick recap of what was trending. AdWords updates ad extension display for mobile, Bing Ads introduces labels all across, AdWords ad rotation is scheduled to be updated to only two settings, Landing pages page to be available in the new AdWords experience and more news covered in this month’s recap of Top PPC News.
1. Introducing a better, simpler ad rotation
Google is redefining how ad is shown to users, by updating the ad rotation options to only two settings -“optimize” and “rotate indefinitely”. This change is set to be rolled out in late September
2. You can now augment performance data with labels
Labels are all set to be rolled in the coming weeks to Bing Ads accounts all across the world. With labels advertisers can manage their ppc account more effectively.
3. Updates to Clicks and Impression Reporting
Facebook announced two new metric updates the last week. One was the removal of unwanted ad clicks and the other was an optimized overview of campaign impression reporting.
4. Go beyond the click with the “Landing pages” page
In the coming weeks, Googles will be releasing the “Landing pages” page in the new AdWords Experience. This page will offer details about which landing pages drive sales, gets clicks and are mobile friendly.
5. Delivering more informative sitelinks, callouts and snippets
Starting from later this month, Google has announced that it will be changing how mobile show the extensions namely structured snippets, callouts and sitelinks.
6. A New Way to Buy In-Stream Video Ads on Facebook and Audience Network
Facebook has now given advertisers the option to show their video ads to in stream placements in videos on Facebook.
7. Google to Soon Update Showcase Shopping Ads Pricing Model
Advertisers using Showcase Ads are receiving updates about how Google will update the way they charge them for these interactions. Andy Taylor shares the details.
8. Target searches automatically with Dynamic Search Ads pilot in the US
Now the pilot Dynamic Search Ads are open for all United States advertisers. Learn about how to set it up and how you can participate in the pilot run.
9. Propel your mobile app growth with Universal App Campaigns
Google to transfer all AdWords app install campaigns to Universal App Campaigns. This change is expected to roll out from October this year, and after November 15th the app campaigns will stop running. Learn how to migrate your campaigns to UAC.
10. Google Introduces a New Merchant Center Feed Experience
Google has updated the merchant center feed where the new process allows users to have more control over the important aspects of the feed. Tara Johnson shares more insight about the new merchant center features.
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