Weekly PPC News - Location Extensions In AdWords Editor V11.7, Campaign Level Audience List & more

Posted December 12th, 2016 by Kirti & filed under PPC Roundup.

Start your Monday, with this week’s recap of the PPC News. More tips and tricks to stay ahead during this holiday season, managing budget wisely, using audience lists at campaign level, ad extensions for each buying cycle stage and more.

Here are the top 10 PPC News from last week:

1. Ad extensions for the entire decision journey

Want ad extensions to effectively interact with your customers during the many stages of buying cycle? Mona Elesseily, discusses which ad extension performs best at which stage.

2. 10 Tips on How to Write Better Pay Per Click Ad Copy

Learn the PPC ad copy tricks shared by Pam Neely in this post. Explore the 10 budget saving tips, run tests and optimize your ad copies.

3. Google AdWords Editor V11.7 Adds Location Extensions, Bumper Ads & More

Here are the list of changes introduced with the updated version of AdWords Editor 11.7. Barry Shwartz reports the details in this post.

4. Did Our 2016 Marketing Predictions Pan Out? Hell yeah, they did!

Here is a look at what PPC experts had to say about year 2016, last year. What were their predictions and how much close they were? Beth Thouin wraps it up in this interesting post.

5. Last-minute PPC Ad Optimization Tips to Increase Retail Sales During the Holidays

Ramp up your campaigns with these three tips and start capturing sales before and during the holiday season. Frances Donegan-Ryan gives insights in this update from Bing Ads.

6. 5 Simple Tips to Start a PPC Advertising Campaign on a Budget

Apply these budget management tips and avoid losing out on effective leads that could translate into conversion. Invest wisely and maximize the value from budget by following these 5 steps.

7. How I Used Paid Social to Save My Dog’s Life

An interesting take by Michael Seymour, on how social media led campaign reunited him with his do. All this when diligently using the platform to target the right set of users

8. Save time by applying audience lists at the campaign level

Now you can update your audience lists at the campaign level to help advertisers easily manage lists at scale, make bid adjustments and measure the results.

9. The AdWords Performance Pizza: 8 Delicious Ideas For Top PPC Campaigns

Increase your PPC performance with the 8 useful tips, that Cynthia Meyer elaborates on in this post. Start implementing today, read for more details.

10. Major Differences Between Bing Ads and Google AdWords

We use them both, but what are the major features that differentiate one from the other? Megan Pritts digs into that space and shares some crisp details.

Related Articles: