Roundup of last week’s PPC posts where experts discuss about campaign level audience lists, sharing negative keywords across multiple AdWords accounts, facebook dynamic ads, demographic targeting, mobile PPC and more.
Here are the top posts from last week.
1. Make the Most of 4 Big AdWords Enhancements in 2017
Kelley Schultz elaborates on the 4 enhancements she deems as important for planning AdWords strategy in 2017, namely ETAs, device level bidding, message extension and responsive display ads.
2. How To Decrease Your PPC Budget, But Not Your Results
Robert Brady shares the 3 tips to cut down on your PPC budget without letting the performance of your account get effected.
3. New: Share Google AdWords Negative Keywords Across Accounts
Now you can easily share your negative keywords across multiple accounts if linked with your manager account. Barry Schwartz elaborates this new update in this post.
4. Using Demographic Targeting in AdWords
With demographic data readily available in AdWords, combining keyword based ads with demographic targeting can help improve your results. Robert Brady elaborates in this post.
5. How to Exclude Mobile Apps in Google AdWords… The Easy Way!
Kirk Williams in this post shares the easy step by step process to exclude mobile apps from your AdWords campaign.
6. Increase Revenue with Strategic Audiences in Google Analytics & Google AdWords
Michael Bartholow discusses the 4 step process to leverage data from Google Analytics and utilizing it to improve and increase revenue from Google AdWords. Learn more from this post.
7. Visible Quality Score versus Auction Quality Score
Quality Score visible in the account is not the one used in auction. Know the difference between the auction and visible QS as Brad Geddes gives suggestions to improve your visible quality score.
8. Save Time By Adding AdWords Audience Lists at the Campaign Level
Make better optimizations by adding campaign level search audience lists and easily measure your bid adjustments. Tara Johnson elaborates on this change in this post.
9. Facebook Updates How Dynamic Ads Work
With Facebook’s Dynamic Ads you can easily control how you reach to specific set of audience. This ad format has been further upgraded to improve reaching out to audience which have shown a purchase intent. More about this ad format in this post by Danny Goodwin
10. Mobile Pay-Per-Click in 2017
Why driving focus on mobile devices in important for marketers and how to take advantage of mobile device for sustainable growth. This post discusses the importance of mobile in the PPC world.
Related Articles:
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.