Weekly PPC News - Google Home Service Ads, Ad Customizers

Posted November 28th, 2016 by Kirti & filed under PPC Roundup.

Holiday season has brought about the discussion of what features to use to stay ahead of competition and reach out to shoppers. Here is the recap of articles that discuss about strategies to adopt during the peak season and more around the PPC space.

Top PPC Posts of last week:

1. ‘Tis the season, so make sure you have the AdWords app

Stay on top of your AdWords campaign by making full use of the AdWords app. Here are some interesting tips for this holiday season straight from the horse’s mouth.

2. Ad customizers just got a whole lot more powerful

Frederick Vallaeys explores the ways in which Ad Customizers affect your campaigns, how you can use this feature and the many benefits that aren’t acknowledged by PPCers around the globe.

3. New reports arrive to help you increase store visits

76% of people searching on their smartphones visit the business store directly. Knowing so, Google will soon be launching distance and location reports to determine where your store visits are directed from.

4. Google AdWords Expanded Text Ads: Best Practices For The New Format

Andy Beohar discusses about Expanded Text Ads and the 7 best practices to adopt in order to take full advantage of the benefits offered. Details in this post.

5. Google Home Services Ads roll out on mobile

Ginny Marvin shares details about Google’s Home Services Ads, inclusion of Google Guarantee in each of these ads and updates about it starting showing on mobile. Know more about this new feature in this post.

6. 5 Questions AdWords Advertisers Should Ask Themselves Every Quarter

Allen Finn suggests conducting a quarterly audit and asking yourself these 5 important questions to ascertain where you are lagging and where progressing.

7. How to Set Up a Seasonal AdWords Campaign – Shark Bite [Video]

Here is a quick video by WhiteShark Media on the key things to do before the holiday season commences and when the season is progressing.

8. AdWords Account Audit Checklist – Part 1

Conducting PPC audit helps find those loopholes that were missed out while setting up the account. Here is Part 1 of the Audit Checklist that you must consider when thinking about auditing your PPC account.

9. Bing Ads Launches New Black Friday Flyers Carousel

For this Black Friday Bing Ads had updated the way it displayed the deals from the brand advertisers. This is something to keep in mind for the next year’s Black Friday Campaigns.